strategic conception, design, development
Voltalab is a brand new bespoke recording studio built in the space where Cargo Studios and Suite 16 used to be. Renowned for recording classic bands like New Order, Joy Division, Orchestral Manoeuvres In The Dark, The Fall, Happy Mondays and The Stone Roses.
We had the pleasure of developing the new visual identity for the studio. Inspired by the buildings rich heritage, we wanted to capture the energy of the space that created so many cherished and seminal records.
Our challenge was to create an authentic brand that brought the old and the new together. We achieved this by blowing the dust off old recording equipment, cassettes, documents, gig posters, and photographs, allowing us to gather an array of rich resources that informed the overall brand aesthetic.